OUR STORY

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THE ART OF FURRIERY SINCE 1924

OUR STORY

THE ART OF FURRIERY SINCE 1924

The history of Fureco started in Italy in the early 1920s. In Seregno, just outside of Milan, Cesare Gavazzi faced the difficult economic recovery after World War I by starting up a leather goods store in Piazza Roma, right in the same spot where the homonymous boutique is still today.

Thanks to his entrepreneurial dynamism and willingness to travel, the founder soon realized the trade opportunities for fur skins in the Italian market, attending the most important auctions at that time.

Through careful selection and the direct import of raw materials from Germany and England, to process and sell them nationwide, the small Brianza-based firm turned into a benchmark in the industry, known and respected for its unique and quality product.

After the crisis caused by World War II, Cesare boosted the business with the help of his sons and trusted craftsmen, triggering a significant growth path that – in the 1970s – would lead the family to found Fureco, the company that produces its own Fabio Gavazzi and Mavina collections along with those of some of the most important fashion houses.

The history of Fureco started in Italy in the early 1920s. In Seregno, just outside of Milan, Cesare Gavazzi faced the difficult economic recovery after World War I by starting up a leather goods store in Piazza Roma, right in the same spot where the homonymous boutique is still today.

Thanks to his entrepreneurial dynamism and willingness to travel, the founder soon realized the trade opportunities for fur skins in the Italian market, attending the most important auctions at that time.

Through careful selection and the direct import of raw materials from Germany and England, to process and sell them nationwide, the small Brianza-based firm turned into a benchmark in the industry, known and respected for its unique and quality product.

After the crisis caused by World War II, Cesare boosted the business with the help of his sons and trusted craftsmen, triggering a significant growth path that – in the 1970s – would lead the family to found Fureco, the company that produces its own Fabio Gavazzi and Mavina collections along with those of some of the most important fashion houses.

The history continues today thanks to the third generation of the family, represented by the Gavazzi brothers: Cesare – CEO, member of the board of directors of Associazione Italiana Pellicceria (Italian Fur Association) and Vice President of Mifur; Fabio – creative director; and Alberto – commercial manager, responsible for the relationships with the biggest fashion brands and representing Italy in the International Fur Federation.

The history continues today thanks to the third generation of the family, represented by the Gavazzi brothers: Cesare – CEO, member of the board of directors of Associazione Italiana Pellicceria (Italian Fur Association) and Vice President of Mifur; Fabio – creative director; and Alberto – commercial manager, responsible for the relationships with the biggest fashion brands and representing Italy in the International Fur Federation.